Don’t be intimidated by other business’ content. Keep doing it.

It’s an easy slope to go down.

You think you’re doing a good job creating content for your small business or startup.

You are blogging once a month, let’s say. Every now and then you post a short video just to make sure you’re present on platforms like YouTube.

Facebook? Well, that’s easy because you’re on there all day, anyway.

Still, when you look at the giants in your industry – or even the smaller business right up the street from you – they blow you away.

I can’t say this more directly: Don’t stop producing content.

Continue reading “Don’t be intimidated by other business’ content. Keep doing it.”

Offer executive access and 2 more tips for pitching a reporter

Some PR advice but first, my story.

Six years ago in October I moved my life from Des Moines, Iowa, to Orlando, Fla.

The job at the Tribune company-owned Sentinel was a pathway back to my home Chicago.

Instead, I got hooked and have made a life (and started a blog and website) in Orlando.

This wasn’t the way it was supposed to happen. In the immortal words of Dr. Ian Malcolm: “Life (dramatic pause) finds a way.”

I spent 11 years as a journalist. In that time, there were a handful of pitches that stand out.

Continue reading “Offer executive access and 2 more tips for pitching a reporter”

The military has gotten best at telling its story. Learn from them.

I am not sure if you think storytelling when you think of the U.S. military.

But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.

In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.

Continue reading “The military has gotten best at telling its story. Learn from them.”

A simple exercise to update your business blog

NOTE: I am sharing a blog I posted on my LinkedIn page, which you can FIND HERE, about how you can update your business’ blog very easily today.

What I love about storytelling is that it is visceral.

For example, if I tell a story about my mother, who has worked a graveyard shift for more than 30 years, helped keep our family together even after my dad died more than 20 years ago and for the last 10 years has kept active by mowing the lawn, pulling weeds and just doing general maintenance and upkeep on my childhood home in Chicago, it could touch off memories of your own mother’s sacrifices.

Maybe your father was the one who worked the graveyard shift.

Or perhaps your own home was overrun with weeds and it reminded you of that one day when you were out cleaning up with your sister.

The point is that the best stories have ties to an emotional connection.

Continue reading “A simple exercise to update your business blog”

Founder: To be your own boss, realize what that means (audio)

Startup advice from startups, Vol. 1

Alfred Espidol’s “a hustler, like, Cassidy, man.”

Ever since he started his Orlando company Launchable, which dabbles in augmented reality services for businesses, he has learned that he isn’t exactly his own boss.

It’s a lesson that other startups should take heed of as they embark on their own journey.

Effectively building a product-based startup from Y Combinator

I don’t pretend to have all of the answers.

On the contrary, I think one of my strengths is my ability to take lessons from others out there who have more experience than I do.

It’s one reason I enjoy watching Gary Vaynerchuk videos.

This blog is meant to walk you through different stages of starting or growing a business.

Continue reading “Effectively building a product-based startup from Y Combinator”

Disney Plus’ new feature should give entrepreneurs an idea: tell stories

The Walt Disney company late last year launched its Disney Plus channel to great fanfare.

The release, as expected, was huuuuge.

I grabbed it on its first day and have since spent many a night with Aladdin, Simba and the Daikinis hanging out with Wicket in the movie “Willow.”

But more recently, a new feature caught my eye.

Continue reading “Disney Plus’ new feature should give entrepreneurs an idea: tell stories”

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