Author: Marco Santana
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Founders have a story gold mine right next to them
Use your employees as potential stories to pitch to news outlets.
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Effectively building a product-based startup from Y Combinator
Y Combinator is one of the top accelerators in the U.S. They share tips for product-based startups.
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NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers – and potential customers.
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Disney Plus’ new feature should give entrepreneurs an idea: tell stories
Disney’s new series on Disney+, like many places, can serve as a great example for startups.
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If you are near a Startup Weekend: Just Do It.
If there is a Startup Weekend group near you, join it. If there is a Startup Weekend event coming up, go to it. The event is often a relaxed atmosphere during which several teams build a business in a weekend. Now, some of the businesses stick around but most do not.
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Guster shows how to do social media
Social media has become one of the quickest ways for people – and businesses – to rake in the attention of those who probably would never have heard of them. If you do it right, I imagine you’re a big fan of the potential return on investment there. The band Guster recently gave a lesson […]
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Learn a few tricks from other industries – like hotels
A grand opening of a hotel can be a good example of how companies should pitch stories.
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Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I’m not there to sell their product. […]
MARCO SANTANA 