Use your employees as potential stories to pitch to news outlets.
You need to be clear in your communication if you are going to connect with readers - and potential customers.
If there is a Startup Weekend group near you, join it. If there is a Startup Weekend event coming up, go to it. The event is often a relaxed atmosphere during which several teams build a business in a weekend. Now, some of the businesses stick around but most do not. However, for a startup... Continue Reading →
Social media has become one of the quickest ways for people - and businesses - to rake in the attention of those who probably would never have heard of them. If you do it right, I imagine you're a big fan of the potential return on investment there. The band Guster recently gave a lesson... Continue Reading →
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I'm not there to sell their product.... Continue Reading →