There really are a few simple ways to get on a reporter's radar. Step 1: offer executive access.
Offer executive access and 2 more tips for pitching a reporter
The military has gotten best at telling its story. Learn from them.
The military has gotten better at controlling its story by getting in front of it. You can, too.
Vet your PR firm. Please.
Some public relations companies can be predatory. Vet yours hard.
Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I'm not there to sell their product.... Continue Reading →
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