Offer executive access and 2 more tips for pitching a reporter

Some PR advice but first, my story.

Six years ago in October I moved my life from Des Moines, Iowa, to Orlando, Fla.

The job at the Tribune company-owned Sentinel was a pathway back to my home Chicago.

Instead, I got hooked and have made a life (and started a blog and website) in Orlando.

This wasn’t the way it was supposed to happen. In the immortal words of Dr. Ian Malcolm: “Life (dramatic pause) finds a way.”

I spent 11 years as a journalist. In that time, there were a handful of pitches that stand out.

Continue reading “Offer executive access and 2 more tips for pitching a reporter”

The military has gotten best at telling its story. Learn from them.

I am not sure if you think storytelling when you think of the U.S. military.

But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.

In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.

Continue reading “The military has gotten best at telling its story. Learn from them.”

Vet your PR firm. Please.

For most of my nearly 10 years as a professional journalist, I have written about young companies and, more specifically, tech startups.

It wasn’t that long after I began doing so that I developed an appreciation for the hard work that it takes to build a new company.

While you spend most of your energy on building a success, external factors team up to push against you.

One of those factors can be a public relations company that doesn’t know how to pitch a reporter.

Continue reading “Vet your PR firm. Please.”

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