Category: Pitching
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Offer executive access and 2 more tips for pitching a reporter
There really are a few simple ways to get on a reporter’s radar. Step 1: offer executive access.
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The military has gotten best at telling its story. Learn from them.
The military has gotten better at controlling its story by getting in front of it. You can, too.
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Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I’m not there to sell their product. […]
MARCO SANTANA 