Startups need to use their workforce to tell their story

Gary Vaynerchuk knows that the game is about attention.

There is an underlying word entrepreneur Gary Vaynerchuk uses in his appearances, which garner thousands of views on multiple media platforms: Content.

The game is about attention.

It’s something that, as a journalist, I have believed since before I even ran into him on YouTube. It’s really simple math.

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Disney Plus’ new feature should give entrepreneurs an idea: tell stories

A new series on Disney Plus is showcasing the workers that make Disney, Disney.

Last month, the Walt Disney company launched its Disney Plus channel to great fanfare.

The release, as expected, was huuuuge.

I grabbed it on its first day and have since spent many a night with Aladdin, Simba and the Daikinis hanging out with Wicket in the movie “Willow.”

But more recently, a new feature caught my eye.

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Vet your PR firm. Please.

Startups need to vet their P.R. firm stringently.

For most of my nearly 10 years as a professional journalist, I have written about young companies and, more specifically, tech startups.

It wasn’t that long after I began doing so that I developed an appreciation for the hard work that it takes to build a new company.

While you spend most of your energy on building a success, external factors team up to push against you.

One of those factors can be a public relations company that doesn’t know how to pitch a reporter.

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Startups, here is how NOT to pitch a news reporter.

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I had a conversation recently with an Orlando tech leader.

In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story.

They are so eager to tell me about their product line that they forget I’m not there to sell their product. I’m there to tell their story.

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Learn a few tricks from other industries – like hotels

Why share a photo of a grand opening of a new hotel that already has a big following? Because you can learn a few things about how this 21-year-old brand started by Jimmy Buffett pushed its debut.

The marketing firm behind the event invited as many bloggers, reporters and newsmakers as it could.

The result in today’s world is a high cadence of stories and blog posts that keep the Margaritaville resort in the public eye for weeks.

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