He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in 1979. I was 2. Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend Syd Field to make a point that I swear I have been making independently for years. As... Continue Reading →
NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers - and potential customers.