The military has gotten best at telling its story. Learn from them.

Image courtesy of Pexels.

I am not sure if you think storytelling when you think of the U.S. military.

But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.

In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.

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Disney Plus’ new feature should give entrepreneurs an idea: tell stories

A new series on Disney Plus is showcasing the workers that make Disney, Disney.

Last month, the Walt Disney company launched its Disney Plus channel to great fanfare.

The release, as expected, was huuuuge.

I grabbed it on its first day and have since spent many a night with Aladdin, Simba and the Daikinis hanging out with Wicket in the movie “Willow.”

But more recently, a new feature caught my eye.

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Guster shows how to do social media

Social media has become one of the quickest ways for people – and businesses – to rake in the attention of those who probably would never have heard of them.

If you do it right, I imagine you’re a big fan of the potential return on investment there.

The band Guster recently gave a lesson on the power of social media on its Instagram page.

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Learn a few tricks from other industries – like hotels

Why share a photo of a grand opening of a new hotel that already has a big following? Because you can learn a few things about how this 21-year-old brand started by Jimmy Buffett pushed its debut.

The marketing firm behind the event invited as many bloggers, reporters and newsmakers as it could.

The result in today’s world is a high cadence of stories and blog posts that keep the Margaritaville resort in the public eye for weeks.

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