The military has gotten best at telling its story. Learn from them.

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I am not sure if you think storytelling when you think of the U.S. military.

But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.

In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.

Continue reading “The military has gotten best at telling its story. Learn from them.”

Startups, here is how NOT to pitch a news reporter.

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I had a conversation recently with an Orlando tech leader.

In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story.

They are so eager to tell me about their product line that they forget I’m not there to sell their product. I’m there to tell their story.

Continue reading “Startups, here is how NOT to pitch a news reporter.”