The Pulse tragedy was a formative moment in my 11-year journalism career. As a reporter, I was sent to several vigils and it was a rough go. This is my story. CLICK ON THE PHOTO ABOVE.
Offer executive access and 2 more tips for pitching a reporter
There really are a few simple ways to get on a reporter's radar. Step 1: offer executive access.
The military has gotten best at telling its story. Learn from them.
The military has gotten better at controlling its story by getting in front of it. You can, too.
A simple exercise to update your business blog
Ask yourself this question - and answer it - to get the dust off of your blog.
Learn a few tricks from other industries – like hotels
A grand opening of a hotel can be a good example of how companies should pitch stories.
Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I'm not there to sell their product.... Continue Reading →