Disney Plus’ new feature should give entrepreneurs an idea: tell stories

A new series on Disney Plus is showcasing the workers that make Disney, Disney.

Last month, the Walt Disney company launched its Disney Plus channel to great fanfare.

The release, as expected, was huuuuge.

I grabbed it on its first day and have since spent many a night with Aladdin, Simba and the Daikinis hanging out with Wicket in the movie “Willow.”

But more recently, a new feature caught my eye.

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Learn a few tricks from other industries – like hotels

Why share a photo of a grand opening of a new hotel that already has a big following? Because you can learn a few things about how this 21-year-old brand started by Jimmy Buffett pushed its debut.

The marketing firm behind the event invited as many bloggers, reporters and newsmakers as it could.

The result in today’s world is a high cadence of stories and blog posts that keep the Margaritaville resort in the public eye for weeks.

Continue reading “Learn a few tricks from other industries – like hotels”