Storytelling

How a Hollywood blockbuster can help your content

Did you see the season finale of HBO’s “The Last of Us?” As an avid gamer,…
Repeat after me: “My people are my content”

It’s an ages-old comment. When company leaders think about their business, more often than not they…
Don’t be intimidated by other business’ content. Keep doing it.

It’s an easy slope to go down. You think you’re doing a good job creating content…
Your story pitch is closer to you than you think

He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in…
Offer executive access and 2 more tips for pitching a reporter

There really are a few simple ways to get on a reporter’s radar. Step 1: offer…
The military has gotten best at telling its story. Learn from them.

The military has gotten better at controlling its story by getting in front of it. You…
A simple exercise to update your business blog

Ask yourself this question – and answer it – to get the dust off of your…
Founders have a story gold mine right next to them

Use your employees as potential stories to pitch to news outlets.