My thoughts on Orlando’s tech community
Every so often, I’m asked about my thoughts on how Orlando’s tech community has been growing. Usually, it’s a casual conversation, had over drinks, lunch or perhaps just sitting in the coworking space I now work out of. The message is usually similar. I included below my thoughts, which I shared with someone in the community who was trying to measure the community’s […]
Repeat after me: “My people are my content”
It’s an ages-old comment. When company leaders think about their business, more often than not they say something along the lines of, “Our people are our greatest asset.” This has long been true in business, of course. Without good, quality people, a business’ environment and atmosphere runs the risk of being toxic. However, let’s take a look at this statement from a content […]
Reporting on the Pulse shooting. 5 years later.
The Pulse tragedy was a formative moment in my 11-year journalism career. As a reporter, I was sent to several vigils and it was a rough go. This is my story. CLICK ON THE PHOTO ABOVE.
On rocket launches, historic tragedies and tech
I’ve had an interesting go of things, having spent 11 years as a journalist and now living in Central Florida. This blog will document all of that stuff. Welcome. I hope you stay. CLICK ON THE PHOTO ABOVE.
Don’t be intimidated by other business’ content. Keep doing it.
It’s an easy slope to go down. You think you’re doing a good job creating content for your small business or startup. You are blogging once a month, let’s say. Every now and then you post a short video just to make sure you’re present on platforms like YouTube. Facebook? Well, that’s easy because you’re on there all day, anyway. Still, when you […]
Your story pitch is closer to you than you think
He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in 1979. I was 2. Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend Syd Field to make a point that I swear I have been making independently for years.
Offer executive access and 2 more tips for pitching a reporter
There really are a few simple ways to get on a reporter’s radar. Step 1: offer executive access.
The military has gotten best at telling its story. Learn from them.
The military has gotten better at controlling its story by getting in front of it. You can, too.
A simple exercise to update your business blog
Ask yourself this question – and answer it – to get the dust off of your blog.
Founder: To be your own boss, realize what that means (audio)
Startup advice from a startup founder in a podcast episode.
Founders have a story gold mine right next to them
Use your employees as potential stories to pitch to news outlets.
Effectively building a product-based startup from Y Combinator
Y Combinator is one of the top accelerators in the U.S. They share tips for product-based startups.
NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers – and potential customers.
Disney Plus’ new feature should give entrepreneurs an idea: tell stories
Disney’s new series on Disney+, like many places, can serve as a great example for startups.
MARCO SANTANA 