Tips for startups from a professional journalist who has written about them for nearly a decade.
I am not sure if you think storytelling when you think of the U.S. military.
But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.
In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.
Continue reading “The military has gotten best at telling its story. Learn from them.”
I don’t pretend to have all of the answers.
On the contrary, I think one of my strengths is my ability to take lessons from others out there who have more experience than I do.
It’s one reason I enjoy watching Gary Vaynerchuk videos.
This blog is meant to walk you through different stages of starting or growing a business.
Continue reading “Effectively building a product-based startup from Y Combinator”
Startup advice from startups, Vol. 1
Alfred Espidol’s “a hustler, like, Cassidy, man.”
Ever since he started his Orlando company Launchable, which dabbles in augmented reality services for businesses, he has learned that he isn’t exactly his own boss.
It’s a lesson that other startups should take heed of as they embark on their own journey.
There is an underlying word entrepreneur Gary Vaynerchuk uses in his appearances, which garner thousands of views on multiple media platforms: Content.
The game is about attention.
It’s something that, as a journalist, I have believed since before I even ran into him on YouTube. It’s really simple math.
Continue reading “Startups need to use their workforce to tell their story”
I often get bombarded with press releases that use the first 150 words to tell me nothing.
I have some tips for when you want to pitch someone’s promotion.
Continue reading “NO JARGON. Every sentence should say something.”
Last month, the Walt Disney company launched its Disney Plus channel to great fanfare.
The release, as expected, was huuuuge.
I grabbed it on its first day and have since spent many a night with Aladdin, Simba and the Daikinis hanging out with Wicket in the movie “Willow.”
But more recently, a new feature caught my eye.
Continue reading “Disney Plus’ new feature should give entrepreneurs an idea: tell stories”
If there is a Startup Weekend group near you, join it.
If there is a Startup Weekend event coming up, go to it.
The event is often a relaxed atmosphere during which several teams build a business in a weekend.
Now, some of the businesses stick around but most do not.
Continue reading “Startup Weekends: Just Do It.”