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Founder: To be your own boss, realize what that means (audio)
Startup advice from a startup founder in a podcast episode.
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Founders have a story gold mine right next to them
Use your employees as potential stories to pitch to news outlets.
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Effectively building a product-based startup from Y Combinator
Y Combinator is one of the top accelerators in the U.S. They share tips for product-based startups.
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NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers – and potential customers.
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Disney Plus’ new feature should give entrepreneurs an idea: tell stories
Disney’s new series on Disney+, like many places, can serve as a great example for startups.
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If you are near a Startup Weekend: Just Do It.
If there is a Startup Weekend group near you, join it. If there is a Startup Weekend event coming up, go to it. The event is often a relaxed atmosphere during which several teams build a business in a weekend. Now, some of the businesses stick around but most do not.
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Guster shows how to do social media
Social media has become one of the quickest ways for people – and businesses – to rake in the attention of those who probably would never have heard of them. If you do it right, I imagine you’re a big fan of the potential return on investment there. The band Guster recently gave a lesson…
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Learn a few tricks from other industries – like hotels
A grand opening of a hotel can be a good example of how companies should pitch stories.
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Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I’m not there to sell their product.…
Marco Santana
Content creation and training for you, your brand and your advocates from a longtime journalist and storyteller.
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On-site journalism training
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marcosantana.com 