Founder: To be your own boss, realize what that means (audio)
Startup advice from a startup founder in a podcast episode.
Founders have a story gold mine right next to them
Use your employees as potential stories to pitch to news outlets.
Effectively building a product-based startup from Y Combinator
Y Combinator is one of the top accelerators in the U.S. They share tips for product-based startups.
NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers – and potential customers.
If you are near a Startup Weekend: Just Do It.
If there is a Startup Weekend group near you, join it. If there is a Startup Weekend event coming up, go to it. The event is often a relaxed atmosphere during which several teams build a business in a weekend. Now, some of the businesses stick around but most do not.
Vet your PR firm. Please.
Some public relations companies can be predatory. Vet yours hard.
Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I’m not there to sell their product.…