Storytelling is the key to :insert any kind of effort in 2021 here:.
There are few shortcuts to creating a connection with a potential customer better than sharing as much of yourself or your business’ experience as you feel comfortable doing.
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In today’s world, with social media options growing regularly, getting a handle on your story, understanding how to make the media care about it and, ultimately, knowing how to tell it yourself are crucial to success.
Yes, you still need to have a viable product, do market the research and do all that successful businesses have done for decades. But story is a huge factor now.
I should know. For more than 10 years, I was on the receiving end of thousands of story pitches as a business reporter.
In that time, I learned which approaches worked. I learned which approaches did not. A large part of this blog is set up to teach you those lessons.
I’ll share that the successful businesses that I ran into, the ones that still exist, shared in common their devotion to storytelling.
My time as a business reporter focused primarily on small companies, startups and technology.
I have met and spoken with hundreds of founders.
I have interviewed tech heavyweights like former America Online CEO Steve Case, Twitter cofounder Evan Williams and Apple CEO Tim Cook.
These interactions gave me a unique perspective on entrepreneurship.
The main lesson? Building a business is not easy.
If it were, everyone would do it, right?
I hope this blog helps startups grow, learn their story, figure out where to tell it and learn how to get other people to be compelled to tell it, too.
Social media is a powerful tool.
So is your story.
Let’s learn together how to use them.