August 9, 2021August 9, 2021 Marco Santana

Repeat after me: “My people are my content”

February 28, 2021February 28, 2021 Marco Santana

Don’t be intimidated by other business’ content. Keep doing it.

October 29, 2020February 22, 2021 Marco Santana

Your story pitch is closer to you than you think

September 26, 2020February 22, 2021 Marco Santana

Offer executive access and 2 more tips for pitching a reporter

September 8, 2020February 22, 2021 Marco Santana

The military has gotten best at telling its story. Learn from them.

September 7, 2020February 22, 2021 Marco Santana

A simple exercise to update your business blog

September 5, 2020February 22, 2021 Marco Santana

Founders have a story gold mine right next to them

September 4, 2020February 22, 2021 Marco Santana

NO JARGON. Every sentence should say something.

September 1, 2020February 22, 2021 Marco Santana

Vet your PR firm. Please.

August 31, 2020February 22, 2021 Marco Santana

Startups, here is how NOT to pitch a news reporter.