Marco Santana. Tech Journalist. Storyteller.
A longtime professional journalist sharing tips, tricks and strategies to help your startup or small business attract media coverage, leverage social media and discover – and help tell – the best version of your story.
He’s a legend.
I’m not.
He literally wrote the book on a specific writing discipline in 1979.
I was 2.
Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend Syd Field to make a point that I swear I have been making independently for years.
Continue reading “Your story pitch is closer to you than you think”
I am not sure if you think storytelling when you think of the U.S. military.
But the Department of Defense seems to have found a groove when it comes to using the Internet to its advantage and business owners should take lessons from its effort.
In a regular feature that posts on its blog, the department highlights its personnel through multimedia packages that include videos, stories and pictures.
Continue reading “The military has gotten best at telling its story. Learn from them.”
NOTE: I am sharing a blog I posted on my LinkedIn page, which you can FIND HERE, about how you can update your business’ blog very easily today.
What I love about storytelling is that it is visceral.
For example, if I tell a story about my mother, who has worked a graveyard shift for more than 30 years, helped keep our family together even after my dad died more than 20 years ago and for the last 10 years has kept active by mowing the lawn, pulling weeds and just doing general maintenance and upkeep on my childhood home in Chicago, it could touch off memories of your own mother’s sacrifices.
Maybe your father was the one who worked the graveyard shift.
Or perhaps your own home was overrun with weeds and it reminded you of that one day when you were out cleaning up with your sister.
The point is that the best stories have ties to an emotional connection.
Continue reading “A simple exercise to update your business blog”
I don’t pretend to have all of the answers.
On the contrary, I think one of my strengths is my ability to take lessons from others out there who have more experience than I do.
It’s one reason I enjoy watching Gary Vaynerchuk videos.
This blog is meant to walk you through different stages of starting or growing a business.
Continue reading “Effectively building a product-based startup from Y Combinator”