Category: Storytelling
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Repeat after me: “My people are my content”
It’s an ages-old comment. When company leaders think about their business, more often than not they say something along the lines of, “Our people are our greatest asset.” This has long been true in business, of course. Without good, quality people, a business’ environment and atmosphere runs the risk of being toxic. However, let’s take […]
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Don’t be intimidated by other business’ content. Keep doing it.
It’s an easy slope to go down. You think you’re doing a good job creating content for your small business or startup. You are blogging once a month, let’s say. Every now and then you post a short video just to make sure you’re present on platforms like YouTube. Facebook? Well, that’s easy because you’re […]
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Your story pitch is closer to you than you think
He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in 1979. I was 2. Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend Syd Field to make a point that I swear I have been making independently for years.
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Offer executive access and 2 more tips for pitching a reporter
There really are a few simple ways to get on a reporter’s radar. Step 1: offer executive access.
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The military has gotten best at telling its story. Learn from them.
The military has gotten better at controlling its story by getting in front of it. You can, too.
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A simple exercise to update your business blog
Ask yourself this question – and answer it – to get the dust off of your blog.
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Founders have a story gold mine right next to them
Use your employees as potential stories to pitch to news outlets.
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NO JARGON. Every sentence should say something.
You need to be clear in your communication if you are going to connect with readers – and potential customers.
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Startups, here is how NOT to pitch a news reporter.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I’m not there to sell their product. […]
MARCO SANTANA 