It's an ages-old comment. When company leaders think about their business, more often than not they say something along the lines of, "Our people are our greatest asset." This has long been true in business, of course. Without good, quality people, a business' environment and atmosphere runs the risk of being toxic. However, let's take... Continue Reading →
It's an easy slope to go down. You think you're doing a good job creating content for your small business or startup. You are blogging once a month, let's say. Every now and then you post a short video just to make sure you're present on platforms like YouTube. Facebook? Well, that's easy because you're... Continue Reading →
He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in 1979. I was 2. Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend Syd Field to make a point that I swear I have been making independently for years. As... Continue Reading →
There really are a few simple ways to get on a reporter's radar. Step 1: offer executive access.
The military has gotten better at controlling its story by getting in front of it. You can, too.
Ask yourself this question - and answer it - to get the dust off of your blog.
Use your employees as potential stories to pitch to news outlets.
You need to be clear in your communication if you are going to connect with readers - and potential customers.
Some public relations companies can be predatory. Vet yours hard.
I had a conversation recently with an Orlando tech leader. In it, I bluntly told him what I felt was one of the biggest problems I see when a startup pitches me a story. They are so eager to tell me about their product line that they forget I'm not there to sell their product.... Continue Reading →
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