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  • Guster shows how to do social media

    Guster shows how to do social media

    Social media has become one of the quickest ways for people – and businesses – to…

  • Vet your PR firm. Please.

    Vet your PR firm. Please.

    Some public relations companies can be predatory. Vet yours hard.

  • Learn a few tricks from other industries – like hotels

    A grand opening of a hotel can be a good example of how companies should pitch…

  • Startups, here is how NOT to pitch a news reporter.

    I had a conversation recently with an Orlando tech leader. In it, I bluntly told him…

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